Since the global pandemic began, 23% more Americans have turned to plant-based foods.
In fact, “in a poll of over 1,300 Americans, asking them about their food habits during the global pandemic, the credit-building company Self.inc found that almost a quarter of respondents say they are now eating more vegan food,” as noted by The Beet.
In addition, sales of plant-based “meat” are up more than 35% since the virus first hit, according to Nielsen, “and though demand for meat is also up, the plant-based alternatives are far outpacing their rival meat products as Americans seek to eat healthier and avoid anything that could put them in danger of contracting the virus,” added The Beet.
In short, the plant-based boom has only just begun.
According to a recent report from Meticulous Research, the plant-based food market could be worth $74.2 billion by 2027, growing at a CAGR of 11.9%.
“The growth in this market is mainly attributed to the increasing incidence of intolerance for animal proteins, nutritional benefits offered by plant-based food, increasing vegan population, and venture investments in plant-based food.”